SEO for the church

10 steps: SEO for the Church in 2021

SEO for the Church allows people to find you.  Your website up is only the beginning.  A website without SEO is your beautiful church sign is at the end of a dead-end, where there is no through traffic. No one sees it, and no one will be affected by your website.  This time in our history is the most competitive for people’s attention ever. 

People WILL NOT!! go the extra mile to find you,
you have to be easy to find

Today in 2021, There is too much competition in the crucible of ideas to be passive.

SEO for the Church

Table of Contents

Your website, without SEO, is as useful as an old sign at the end of a dead-end street.

Don’t that website! 

SEO for churches

1) Let start with the basics

You first must have access to your webpage and Google Search Console. Click here to start with Google Search Console. It will ask for your sitemap (a file on your website that lists all your page). Most websites will be www.example.com/sitemap.xml, Yoast, or Rank Math generated their own.

The SEO Search Engine Optimization work helps search engines find you and match your website to people who are looking for you. You can benefit from the search engine’s desire to give the “best” content to the right people to keep them coming back.  

Solid SEO makes you trustworthy in Search Engine eyes. Solid SEO draws visitors to you, not someone else. 

SEO for the Church

2) Play by the Rules, no shortcuts

There are many people on the internet promising great SEO, with backlinks, upgrades, etc. Hidden text or deceptive Keywords that don’t represent you but are popular. 

Avoid these shortcuts. Google knows about them and drops your ranking when it finds them.

Google wants to understand your content and give it to the right person, the right search. Work hard to write everything with your audience in mind.  

SEO for the Church

3) How it works, robots and crawlers

Googlebot / Bingbot: How major search engines like Google and Bing crawl the web; their “crawlers” or “spiders.”

This video is one of the best at explaining how Googlebot or another web “crawlers” or “bots” work. They read your webpage and analyze your content. 

These bots look at your website and try to match you to searches by terms, locations, and context. 

SEO for the Church

4) The Big Secret: Landing Pages

Don’t blend in. Research who you want to reach. Make the website distinct.  

It is all about content.  Have useful, distinct answers to searches.  Look at other churches around you. How are they differentiating themselves? 

You want to make a straight line. Your Content>Your Keywords>Your audience. 

See our Dedicated Landing Page Step by Step, with examples.

SEO for the Church

5) Keywords & Research

Keyword research is an ongoing process. The internet is fluid, and it is necessary to keep up to date, find what works and what does not work, and adjust accordingly. 

Solid SEO makes you trustworthy in Search Engine eyes. Solid SEO draws visitors to you, not someone else. 

SEO for the Church

6) Linking (Show Google who you are)

Linking is important and helps Search Engines understand you. They do this by seeing how other pages are interrelated. Think about what questions a person might have while reading your web page, and place a link to that page, either in the text or a button. At the bottom of this page, we internally link two other pages on this website we think are relevant to this content. 

You can also link to other web pages. For example, at the bottom of this page, we link to the denomination webpage with a blue button on the bottom. You can also do this with a text link to the ICCEC website. 

SEO for the Church

7) Resources

Here are just some of the tools to help you dig a little deeper.

SEO for the Church

8) Have a Digital Strategy (Have a Vision)

The MOST IMPORTANT Piece of a Successful Church Marketing Strategy is a Successful product. You don’t start with marketing if your product is not awesome. You do have a product and currency. While you are not selling a product for cash, your marketing service(s) are worth their time. Are your services(s) worth the time? 

Before you advertise, you need TWO things

  1. Ensure your Sunday Service or your Church services (ministries) are Awesome.
  2. Determine who you are trying to reach and what they are searching for.
 
SEO for the Church

9) Landing Pages

A Landing Page is a webpage on your site that covering a single narrow subject, with a specific goal and a specific audience in mind.  
 
For example, if you run a specific ministry like Grief Share, you create a page that only talks about this ministry, shows photos of this ministry, has an online form to sign up or ask a question. You can create a Grief Share event or post on Facebook and Instagram, and when they click that post, it goes right to the Grief Share landing page. A specific audience will find you and the specific need filled by you that will answer their questions. 
 
Landing Pages help define who you are by highlighting what makes you unique.   See more help here
SEO for the Church

10) Be Mobile-Friendly

What does mobile-friendly mean? Take a look at your Google Search Console. Click “Performance” then the “Devices” tab, and see which devices are used the most. You can see that the ICCEC.org website is accessed by phones four times more often than desktop.  

seo for the church
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SEO for the Church
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