Google My Business for Non-Profits

Google My Business for the Church

My Business for Church

Free, Easy and Powerful

Google My Business is a great benefit that Google Provides to promote local business and any other entity that has a place of business, or in this case a place of Worship. Google My Business a FREE tool that allows you to promote your Church and website.  It helps people find you when they do a Google Search or look for you for “nearby Church” on Google maps.  When you set up your  Google My Business account, you get free ‘insights’ meaning you see who is looking at your website, is getting directions to your church, from where and they can see your photos and updates. They can see your church service times, direction, COVID rules etc.  

What is it?

Google wants to make sure people find what they are looking for.   It also wants to recommend the best of service in your area.  So, Google created My Business, and they search local areas and find any and all businesses, churches, temples, stores, etc., make an educated guess about them, and create a profile for them.  They use this to populate Google Maps locations and to provide search results.  For example, if someone searches for “Nearby Churches,” Google will provide results based upon many factors. One of these is a verified church My Business profile with updated hours, photos, and announcements. 

How it can help?

First Google My Business is Free, Free, Free.  Once you have access, it can provide you:

  1. A free professional website
  2. Free local advertising
  3. Free Insights into who is looking at you
  4. Easy ways to update people
  5. Give you credibility with Google search
  6. Help people find you
  7. Connect with your local community
  8. Connect with people
  9. Help you get Found
  10. Make you stand out in the digital community

Sample Google My Business for Church

Google My Business for Church (Step 1: Own it)

Google will auto-generate a Business Profile for your church from what information it has.  You need to claim the Business to be allowed to edit it.  This is a simple process.  (1) You must have a Google Email to start (2) To begin, go to Google Maps and type in the name of your church (3) Find your church on Google Map and click the icon to open the profile (4) Look for “Own this Business? Claim it now”, click on that and in a few days it will be yours.   The video below has other alternatives ways to Claim this Business Profile. 

BE CAREFUL: Use what Google has already made, don’t create a new Business Profile that will create duplicates and undo much of what you will need to accomplish.  

Google My Business for Church

Google My Business for Church (Step 2: Update Basic Information)

Once you are in your profile, on the left-hand menu, click on “Info.”Google My Business for Church

You want, at this time, to update your business hours.  You do not want to show when the building is open for a church, but instead when services are held.

  • TIP: Your address does not have to be your mailing address! 
  • Is your building hard to find? End of long road?
  • Your mail box is not the best place to visitors to go to?

A nice trick is that the address you enter is the one that will be used by Google Maps and WAZE.   Go to Google Map, click on the map where you want people to drive to, use that address on Google My Business.  Watch the video to see it being done.

For example, you may share a building, you are at the end of a long street, you may be at a corner of two streets.  Enter the address that brings people to your front door, not your mailbox. 

How?  Go the Google Map, move theMy Business for Church location icon to the place you want visitors to come to, and use that address.  (The post office doesn’t care what your Google My Business Address is) 

You can put you address best for you.

My Business for Church

Google My Business for Church (Step 3: Update Photos)

Photos are very important. They give people an immediate understanding of what you look like and tell them if they will be welcomed.  Update your photos often, focus them on communicating to people not in your church

Logo: Help your customers recognize your business on Google.
Cover photo: Set a cover photo at the top of your profile that best represents your business.
Business photos: Add different photos to highlight features of your business to attract and inform customers.

Here is some good guidance of choosing photos 

Google My Business for Church (Step 4: Create Posts)

Photos are very important. They give people an immediate understanding of what you look like and tell them if they will be welcomed.  Update your photos often, focus them on communicating to people not in your church

Logo: Help your customers recognize your business on Google.
Cover photo: Set a cover photo at the top of your profile that best represents your business.
Business photos: Add different photos to highlight features of your business to attract and inform customers.

Here is some good guidance of choosing photos 

  1. Keep Info Updated monthly
  2. Add New photos monthly
  3. Create posts 2-4 times a month
  4. Take a look at this video for Advanced tips (powerful tips)

Google My Business for Church (Step 5: Advanced Optimization)

About Reaching the Lost

Evangelism 201: Keep Talking to Strangers.  You DO HAVE A PRODUCT, a message.  Don’t let the world use this tool and keep the church out.

Now that you have the basics and have solid content, you want Google to point people to you.  Follow these basic rules:

  1. Keep Info Updated monthly
  2. Add New photos monthly
  3. Create posts 2-4 times a month
  4. Take a look at this video for Advanced tips (powerful tips)

Google My Business for Church (Step 6: Insights)

About Insights

Tip: We plan to update the metrics we share to provide the most useful data from Business Profiles. Learn more about Changes to Insights data.

Insights give you an inside look at how people find your business listing on the web. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your listing, and what they do once they find it. You can get Insights for individual listings or in bulk.

Tip: Your data for the last few days may be slightly adjusted as we evaluate and refine its accuracy.

Cut and paste from Google, I will make my own content later

Google My Business for Church (Step 10: Local SEO)

Set your listing on a firm foundation 

There are no secrets, Google will tell you how you are doing.  

Google will post now and then tips about how to improve your Google My Business profile.  It will show you what is working (posts, photos, events etc) and show you what got the most clicks.  This informs you what type of posts and photos you need to add.   The  ‘secret’ is to fill in all the blanks, products, events, posts event etc. 

Google My Business for Church (Step 8: Google My Business Website)

Let Google build your first website for free

With Google My Business, you can create a free mobile-optimized website to represent your business.

Google will automatically use the information and photos from your Business Profile on Google to create a site that you can customize with themes, photos, and text. Your free site will automatically update whenever you change your business information or post new photos. Your website will also be optimized for display on desktop, laptop, and mobile devices. 

Google My Business for Church (Step 9: Google 360 Street View)

Add A professional 360 view to your listing.

When you look at the photos sections of Google My Business, you will see tab called “360 View View”.  This is for those photos that you can navigate through.  To get them on your listing is easy, and here are a few step.  First on your phone down the Google Street View App or for iPhone, use your google login that you use on Google My Business.     Follow this video and make a few videos, and choose the one you want to use.  Google will know where the photo was taken from, so matching it to your GMB listing is easy.   Once you have the 360 you want, click publish and look for your profile and upload it.  Google will put it in the right place. 

Google My Business for Church (Step 10: Use you products and event posts)

Add products and event

Even if you don’t sell anything you can have products.   Products can be services you offer like grief counseling, a page that tells stories about yourself, or otherwise is a service you provide or even an e-boot you have made

Events are those that you want to invite people to.  A Wednesday night service, a webinar, picnic etc.  Take a look at the advantage of both