CEC North America

Google My Business for Church

Free, Easy and Powerful

Google My Business is a great benefit that Google Provides to promote local business and any other entity that has a place of business, or in this case a place of Worship. Google My Business a FREE tool that allows you to promote your Church and website.  It helps people find you when they do a Google Search or look for you for “nearby Church” on Google maps.  When you set up your  Google My Business account, you get free ‘insights’ meaning you see who is looking at your website, is getting directions to your church, from where and they can see your photos and updates. They can see your church service times, direction, COVID rules etc.  

What is it?

Google wants to make sure people find what they are looking for.   It also wants to recommend the best of service in your area.  So, Google created My Business, and they search local areas and find any and all businesses, churches, temples, stores, etc., make an educated guess about them, and create a profile for them.  They use this to populate Google Maps locations and to provide search results.  For example, if someone searches for “Nearby Churches,” Google will provide results based upon many factors. One of these is a verified church My Business profile with updated hours, photos, and announcements. 

How it can help?

Google wants to make sure people find what they are looking for.   It also wants to recommend the best of service in your area.  So, Google created My Business, and they search local areas and find any and all businesses, churches, temples, stores, etc., make an educated guess about them, and create a profile for them.  They use this to populate Google Maps locations and to provide search results.  For example, if someone searches for “Nearby Churches,” Google will provide results based upon many factors. One of these is a verified church My Business profile with updated hours, photos, and announcements. 

Sample Google My Business for Church

Step 1

Own it

Google will auto-generate a Business Profile for your church from what information it has. You need to claim the Business to be allowed to edit it. This is a simple process. (1) You must have a Google Email to start (2) To begin, go to Google Maps and type in the name of your church (3) Find your church on Google Map and click the icon to open the profile (4) Look for “Own this Business? Claim it now”, click on that and in a few days it will be yours. The video below has other alternatives ways to Claim this Business Profile.

BE CAREFUL: Use what Google has already made, don’t create a new Business Profile that will create duplicates and undo much of what you will need to accomplish. 

Google My Business for Church
Step 2

Update Basic Information

Once you are in your profile, on the left-hand menu, click on “Info.”

You want, at this time, to update your business hours.  You do not want to show when the building is open for a church, but instead when services are held.

Google My Business for Church
Step 3

Update Photos

Photos are very important. They give people an immediate understanding of what you look like and tell them if they will be welcomed. Update your photos often, focus them on communicating to people not in your church Logo: Help your customers recognize your business on Google. Cover photo: Set a cover photo at the top of your profile that best represents your business. Business photos: Add different photos to highlight features of your business to attract and inform customers.

Step 4

Create Posts

Evangelism 101: Talk to Strangers. They are friends you haven’t met yet. Google My Business is a simple and powerful form of social media. It allows you to make contact with people outside of your church. These posts can be updated, COVID-19 news, show upcoming events, highlight new features such as toddler care, online service, etc.

Step 5

Advanced Optimization

Evangelism 201: Keep Talking to Strangers. Now that you have the basics and have solid content, you want Google to point people to you. Follow these basic rules:

  1. Keep Info Updated monthly
  2. Add New photos monthly
  3. Create posts 2-4 times a month
  4. Take a look at this video for Advanced tips (powerful tips)
Step 6

Insights

ABOUT INSIGHTS

Tip: We plan to update the metrics we share to provide the most useful data from Business Profiles. Learn more about Changes to Insights data. Insights give you an inside look at how people find your business listing on the web. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your listing, and what they do once they find it. You can get Insights for individual listings or in bulk.

Tip: Your data for the last few days may be slightly adjusted as we evaluate and refine its accuracy.

Cut and paste from Google, I will make my own content later

HOW IT WORKS

Insights data includes views, searches, and actions from both organic search results and Google Ads. Google Insights provides you different ways to understand how customers interact with your listing

Step 7

Google My Business Website

LET GOOGLE BUILD YOUR FIRST WEBSITE FOR FREE

With Google My Business, you can create a free mobile-optimized website to represent your business.

Google will automatically use the information and photos from your Business Profile on Google to create a site that you can customize with themes, photos, and text. Your free site will automatically update whenever you change your business information or post new photos. Your website will also be optimized for display on desktop, laptop, and mobile devices.

Cut and paste from Google, I will make my own content later
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