SEO for the church

get on found on the world wide web

SEO for the Church in 2022

SEO for the Church allows people to find you.  Your website up is only the beginning.  A website without SEO is your beautiful church sign is at the end of a dead-end, where there is no through traffic. No one sees it, and no one will be affected by your website.  This time in our history is the most competitive for people’s attention ever.  

People WILL NOT go the extra mile to find you,
you have to be easy to find 

Today in 2022, There is too much competition in the crucible of ideas to be passive.

SEO is the Child of Search.

When a person searches they are doing one of three types of searches. (relevant to churches)

Do = Transactional Know = Informational Go = Navigational

Each one of these is valid for a church website. Do – They want to go to church, they want to get baptized, etc. Know – What kind of churches near me, the best church near me, what is baptism. Go– Go to my church website (they search instead of bookmarking the site). What time is the service at the Church of Christ in Malverne?

This is all about Search Intent. Do your math their intent. Some people are looking how to get you your church. Others have a plan to attend or look for something. Still, others want to know about something, and they have no idea you exist, but you have the answer.

Types of Search

STEP 1: Start with the Basics [The Foundation]

You first must have access to your webpage and Google Search Console. Click here to start with Google Search Console. It will ask for your sitemap (a file on your website that lists all your page). Most websites will be, Yoast, or Rank Math generated their own.

SEO for The Church is simple and it will work. SEO Search Engine Optimization work helps search engines find you and match your website to people who are looking for you. You can benefit from the search engine’s desire to give the “best” content to the right people to keep them coming back.  

Solid SEO makes you trustworthy in Search Engine eyes. Solid SEO draws visitors to you, not someone else. 

Search Explained

STEP 2: Play by the Rules [ No Shortcuts ]

There are many people on the internet promising great SEO, with backlinks, upgrades, etc. Hidden text or deceptive Keywords that don’t represent you but are popular. 

Avoid these shortcuts. Google knows about them and drops your ranking when it finds them.

Google wants to understand your content and give it to the right person, the right search. Work hard to write everything with your audience in mind.  Basic rule for SEO for the Church be honest.

Create Great Content

STEP 3: How it Works, Robot.txt, Crawlers [Artificial Intelligence]

Googlebot / Bingbot: How major search engines like Google and Bing crawl the web; their “crawlers” or “spiders.”

This video is one of the best at explaining how Googlebot or another web “crawlers” or “bots” work. They read your webpage and analyze your content. 

Google Bot, Myth and truth

STEP 4: The Big Secret [Landing Pages]

Don’t blend in—research who you want to reach. Make the website distinct.  SEO for the Church is easier because churches are content and answer-driven entities.   Harness what you do.

It is all about content.  Have useful, distinct answers to searches.  Look at other churches around you. How are they differentiating themselves? 

You want to make a straight line. Your Content>Your Keywords>Your audience. 

See our Dedicated Landing Page Step by Step, with examples.

Content is still king

STEP 5: Keywords and Research [What works for you]

Keyword research is an ongoing process. The internet is fluid, and it is necessary to keep up to date, find what works and what does not work, and adjust accordingly. 

Solid SEO makes you trustworthy in Search Engine eyes. Solid SEO draws visitors to you, not someone else. 
SEO for the Church is finding what makes YOU unique,

Focused Content

STEP 6: Links [Show Google who you are]

Linking is important and helps Search Engines understand you. They do this by seeing how other pages are interrelated. Think about what questions a person might have while reading your web page, and place a link to that page, either in the text or a button. At the bottom of this page, we internally link two other pages on this website we think are relevant to this content. 

You can also link to other web pages. For example, at the bottom of this page, we link to the denomination webpage with a blue button on the bottom. You can also do this with a text link to the ICCEC website. 

A Real Linking Strategy

STEP 7: Resources [Don’t go it alone]

Here are just some of the tools to help you dig a little deeper.

Dig Deep, SEO is not a Secret Science

STEP 8: Have A Digital Strategy [Have a Plan]

The MOST IMPORTANT Piece of a Successful Church Marketing Strategy is a Successful product. You don’t start with marketing if your product is not awesome. You do have a product and currency. While you are not selling a product for cash, your marketing service(s) are worth their time. Are your services(s) worth the time? 

Before you advertise, you need TWO things.

  1. Ensure your Sunday Service or your Church services (ministries) are Awesome.
  2. Determine who you are trying to reach and what they are searching for.

How Churches Plan Digitally

STEP 9: Landing Pages [A Key part of any Strategy]

A Landing Page is a webpage on your site that covers a single narrow subject, with a specific goal and a specific audience in mind.   For example, if you run a specific ministry like Grief Share, you create a page that only talks about this ministry, shows photos of this ministry, and has an online form to sign up or ask a question.

You can create a Grief Share event or post on Facebook and Instagram, and when they click that post, it goes right to the Grief Share landing page. A specific audience will find you and the specific need filled by you that will answer their questions.  Landing Pages help define who you are by highlighting what makes you unique.   See more help here.

SEO for the church works, but SEO for the Church landing pages. Here are some examples: Digital Evangelism and Prayers when you lack the Words.

What is a Landing Page

STEP 10: Be Mobile-Friendly [Meet the People where they are at]

What does mobile-friendly mean? Take a look at your Google Search Console. Click “Performance” then the “Devices” tab, and see which devices are used the most. You can see that the website is accessed by phones four times more often than on desktops.

seo for the church

It more than fits, it works great

More Resources

Extend My Ministry

Getting your church Online

5 Ways to Get Found

Have a Website, but no visitors.

Church Digital Strategy

No digital plan, then plan to be mediocre.

Website Speed

Content is delivered in a great way.

Church Landing Pages

Why have a Landing Page? They work!

Google Business Profile

So simple, So Easy, So powerful.

Website Best Practices

Websites have some rules to help.

How to Measure Sucess

If you can’t measure it, it doesn’t exist.


Charismatic Episcopal Church
50 Saint Thomas Pl
Malverne, NY 11565

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